I don't want to ruin this experience for anyone, but holy shit! I just went to a screening of Transformers (to see it for my second time) tonight, and I caught a trailer for a top secret untitled J.J. Abrams movie. This was seriously the craziest and coolest trailer I have EVER seen! If you want to hear more about it and hear the description of it, read on. Otherwise (which I suggest this is what you do), skip reading this until after you see Transformers, which this trailer will play in front of, and then come back to read more on the movie.

Here's the description of the trailer. I suggest you DON'T read on unless you've gone to see Transformers and have seen this trailer - otherwise the experience will be ruined!!

It starts off at a party in a loft in New York City for this guy around his mid-20's who's leaving (the city). It's filmed on home video cameras and looks just sort of like another independent drama comedy about this guy. This goes one for a little while when all of a sudden there's a big earthquake and people start to go a bit crazy and they all run up to the roof to see the lower half of Manhattan, and one of these buildings, erupt into a huge ball of fire after this unidentified object from the sky comes flying down and hits it. Then people really start to go crazy and the camera is dropped and blacks out. Then it comes back up and they're out running on the streets and all of a sudden this huge flaming object comes flying through the air and lands on the street and it's the ripped off head of the Statue of Liberty. You can hear this odd freaky roar in the background as more huge flaming/smoking things fly through the air and it ends with people running and screaming.

There is no title for the movie. It only shows “Produced by J.J. Abrams" and says “1.18.08″ and flashes the credit block of names for about a half second and that's it. Everyone in the audience basically just went “what the f**ck!" after it ended! It's insane…

Apparently this is a top secret project called Cloverfield that J.J. Abrams is producing and not directing. What is it, you ask? After doing some research over at Ain't It Cool News, I discovered this description.



There's also a bit more about the style and what it may actually be about or how it'll work (which considering from the trailer, might be insanely cool).



Holy shit, this sounds awesome! This thing has been pretty top secret so far, without a peep or word or even a listing on IMDb. We haven't seen anything like this in a while, as almost everything nowadays has some news on it all the way from the start of production.

This is not just your ordinary Hollywood disaster or giant monster flick, it's something way different. From the trailer you can tell this is going to be something unique, maybe even on the same scale as the Blair Witch Project. And for now this has to be one of the coolest trailers and best marketing tactics I've seen in a long while. What did everyone else think so far who has also seen it?

Two other websites, ethanhaaswasright.com and ethanhaaswaswrong.blogspot.com, are purportedly related to the trailer. The first requires solving a Flash puzzle to obtain additional "information" (in the form of video and other data) describing a coming apocalypse which was "prophesied" by someone named Ethan Haas (in addition to being a surprisingly common name, this is the name of Jason Ritter's character on the now-defunct CBS sitcom, The Class). The latter site appears to be a public blog hosting entries by several people antipathetic to the former site. Taken together, the two sites suggest two secret organizations working against one another in anticipation of some cataclysmic event involving an extraterrestrial or extradimensional invasion. The actual relationship of these two sites to the project is not really clear.

This was Taken from Ethanhaaswasright.com's HTML source.

"...war came, no longer from the elemental nor from the star's rain of fire. The world was again remade, and the glow was as the coming of the sun upon the Earth. The children of the gods were again too few, scattered and divided and among them walked the ancients and those whose thoughts were not as to the towers and the marvels, but to the End and the destruction of the Earth and to the fires from which nothing could escape."

and this is a quote from one the blog's(ethanhaaswaswrong.blogspot.com) Comments "Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn"

So it's just the name of a street. At least that means the actual movie might have a more badass-sounding name.

dude. have you heard what I said? These are just codenames. Nothing about the ACTUAL name is known yet.

Hm, weird. Neat that the name isn't disclosed though.

Stupid viral marketing!