Take this with a grain of salt, since I'm in the U.S. and not France, and advertising results might be different.
To me at least, in the U.S, TV commercials would be amazing but I think they'd simply be too expensive for the amount you'd need to really drum up hype (like I said, it might be different though in France or other countries). I think the target demographic (Video Game fans, anime fans, and maybe even people who enjoy police procedural shows) would probably take notice through internet advertising, as some have mentioned in this topic. If Capcom ran ads for it during commercial breaks from anime on services like Hulu or other video streaming sites, they might get more interest. Webpage/banner ads are good too. Now that DD is on iOS, you could through the words "Try for free" or something along those lines up as well.
I think the other thing that really bugs me about how AA is marketed is the content of the advertising itself. All of the trailers are basically localized versions of the Japanese trailers, which tend to focus very much on the characters and their personality. These trailers are fine for people who've played before, but they are awful at trying to get newcomers interested, in my opinion. When I picked up my first AA game (Apollo Justice) it wasn't because of the characters or the world. I wanted a law game and that was it. So I'd say Capcom should make trailers more focused on the crimes/mystery element and rely less on "this character is introduced! Hear his catchphrase while the same words appear on the screen". Making the trailers more movie-like and have more focus on the plot would help entice newcomers more, in my opinion.
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. So in short, we just ride along the NA release 
